https://www.kelseyloftin.com/schedule-appointment daily 0.75 2025-06-23 https://www.kelseyloftin.com/listing-02-info daily 0.75 2019-04-08 https://www.kelseyloftin.com/listing-01-info daily 0.75 2020-11-16 https://www.kelseyloftin.com/new-page-5 daily 0.75 2019-04-23 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555992743572-ZJR43POECPFVOVUB45SR/Information_Architecture.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555993401278-LW0H2PYAK6QOE8HKVVWS/DAG_Portfolio_Organization_mockup.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555991389534-09T6QFD76R55MDSUB2VT/Sales_Journey_Map.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555994188173-RWANT43IP714KX3GB62B/Prototype_2.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555994195053-6D1K5P5XKNE6E0X6D9VH/Prototype_1.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555992743572-ZJR43POECPFVOVUB45SR/Information_Architecture.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555993401278-LW0H2PYAK6QOE8HKVVWS/DAG_Portfolio_Organization_mockup.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555991389534-09T6QFD76R55MDSUB2VT/Sales_Journey_Map.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555991614300-OUU4IHMQMVURB8B286NC/Collateral+Tile+Names.JPG UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555991626038-6QKXLME4IZ38LHL0ZUSW/JiveRedesign_Sales_Enablement_Pages_6-2016.png UX Design https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553964666810-VBKGRSJTJPI8X0MMB337/Untitled-1.jpg UX Design https://www.kelseyloftin.com/new-page-2 daily 0.75 2019-03-27 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553383290730-FCBTVWHG0HE24O6MKQK3/Gemalto_Hompage_blur.png Mockups - Homepage Redesign I took a user-centered approach to the redesign of the homepage. Usability test participants did not find the homepage particularly useful, with some participants stating that they didn’t even think to use the homepage to complete tasks. The Quick Links section in particular was designed to provide more information for new and experienced users alike, with calls-to-action replacing the “visit page” links. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553383976211-VAXFPOMFKBUUP71O9N29/Gemalto_Certifications_blur.png Mockups - Certifications Page I created this mockup to help explain my redesign recommendations for the Certifications page. Originally, once a user signed up for a particular certification training course, the button disappeared. I suggested replacing the button with a ‘cancel registration’ button to keep the user apprised of the state of their registration. I also recommended a consistent style guide for each certification course, as each displayed certification requirements and other information differently. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553382244215-LKWPF6C1OC5PQ5WMSTBO/Gemalto_Training_blur.png Mockups - Training Courses I created this mockup to show the content from both training pages combined into one. The Training Progress information contained in an expandable banner appears above the Course Catalog, which were spread across two different pages. Users were expected to register through the course catalog and then navigate to their training progress page to take those training courses. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553383692957-45JYCIF0H62UTM3KIM9M/Gemalto_Products_blur.png Mockups - Sales Tools by Product After watching participants struggle to find products using the click-through categories in the current design, I decided to make it easier to find specific products. The navigation was originally created for those who are searching for products based on their intended use, but not by product name. I reduced the number of clicks it took to find a specific product by listing all of the products by category, so they were easy to scan. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553388646760-JZDO4OKHFCZD373MARPL/Navigation_Deals_blur.png Mockups - Deal Registration Participants noted that the deal registration process was confusing because the successive links that represent tasks in the process were out of sequence. The link titles were also confusing. In the mockup, I suggest replacing “Opportunities” with “Approved Deals” to mitigate that confusion. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553388711985-YICZC2INISC4GRFXNZ8Z/Navigation_Sales_blur.png Mockups - Sales Tools In this dropdown menu, I suggested un-nesting some of the tertiary navigation elements and showing them in the secondary navigation area to reduce the number of actions users had to take to get to the information. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553388762101-H6TG12ID0RQ0UAFCGJWE/Navigation_Training_blur.png Mockups - Training & Certifications Originally, the Certifications and Training Courses sections in the secondary navigation were broken into two pages each. Users had to navigate back and forth between pages to complete tasks. I recommended the information on each of the separate pages be combined into one page each. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553388842404-XU5LL5SMH81HRZFI3SOI/Navigation_Marketing_blur.png Mockups - Marketing Tools Originally, the Campaign Library and Branding Central sections in the secondary navigation were broken into two pages each. Users had to navigate back and forth between pages to complete tasks. I recommended the information on each of the separate pages be combined into one page each. https://www.kelseyloftin.com/new-page-35 daily 0.75 2019-04-23 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555995673487-O1RYIFFWVDH4GRJMVY0Y/DAG_Jive_Metrics_2-5-2016.png Outcomes https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555995679864-O9SPT03YGN06QSPOL7TR/DAG_Jive_Metrics_2-5-2016-2.png Outcomes https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555995685485-BMM81D0YTCPU5I069QA9/DAG_Jive_Metrics_2-5-2016-3.png Outcomes https://www.kelseyloftin.com/new-page-3 daily 0.75 2019-04-08 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553444008359-1UCU6S0QKSSD4ZBD2S91/Untitled-1.jpg Survey https://www.kelseyloftin.com/new-page-4 daily 0.75 2019-04-08 https://www.kelseyloftin.com/new-page daily 0.75 2019-03-24 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553353514926-6LEKQS557P087H4JHWJP/Before_Gemalto_Home_blur.png Outcomes https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553353545029-IZKLWC0S0TDL78UCW0EO/After_Gemalto_Home_blur.png Outcomes https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553353545029-IZKLWC0S0TDL78UCW0EO/After_Gemalto_Home_blur.png Outcomes https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553353514926-6LEKQS557P087H4JHWJP/Before_Gemalto_Home_blur.png Outcomes https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553359113223-5QWOAZELKOSKFWX5VVV9/Untitled-1.jpg Outcomes https://www.kelseyloftin.com/listing-04-info daily 0.75 2019-04-23 https://www.kelseyloftin.com/new-page-1 daily 0.75 2020-11-16 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553303321576-F7U1Q25FYQGZEKJWPT77/Untitled-1.jpg Usability Testing & Heuristic Review https://www.kelseyloftin.com/listing-03-info daily 0.75 2019-04-23 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555989874764-RD9TMKWI72T486AXWG7H/Migration_Timeline.png Introduction https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1555989874764-RD9TMKWI72T486AXWG7H/Migration_Timeline.png Introduction https://www.kelseyloftin.com/new-page-87 daily 0.75 2019-04-23 https://www.kelseyloftin.com/new-page-63 daily 0.75 2019-04-23 https://www.kelseyloftin.com/introduction daily 0.75 2024-11-20 https://www.kelseyloftin.com/outcomes daily 0.75 2024-11-20 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/d37274ec-1c94-4e62-9ce7-29e36854bd25/Zainab+Case+Studies.png Research Artifacts & Observations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/d37274ec-1c94-4e62-9ce7-29e36854bd25/Zainab+Case+Studies.png Research Artifacts & Observations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553359113223-5QWOAZELKOSKFWX5VVV9/Untitled-1.jpg Research Artifacts & Observations https://www.kelseyloftin.com/usability-testing-heuristic-review daily 0.75 2024-11-20 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1553303321576-F7U1Q25FYQGZEKJWPT77/Untitled-1.jpg Research Goal, Assumptions, & Research Questions https://www.kelseyloftin.com/mockups daily 0.75 2024-11-20 https://www.kelseyloftin.com/new-page-73 daily 0.75 2024-11-20 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/be05ad5b-2a78-4ed9-83f3-b6379bb3da2e/william-recinos-qtYhAQnIwSE-unsplash.jpg User Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/7ddf6d38-a677-4b3f-9547-a707a8be66bd/brooke-cagle-oTweoxMKdkA-unsplash.jpg User Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/e4132e1d-e9aa-4a93-90e8-ecdec3690e72/sai-de-silva-4-gFGb12hFA-unsplash.jpg User Stories https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/a96071c0-aad6-4baf-ab33-2321b54df9e8/charles-etoroma-95UF6LXe-Lo-unsplash.jpg User Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/e4132e1d-e9aa-4a93-90e8-ecdec3690e72/sai-de-silva-4-gFGb12hFA-unsplash.jpg User Stories https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/be05ad5b-2a78-4ed9-83f3-b6379bb3da2e/william-recinos-qtYhAQnIwSE-unsplash.jpg User Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/7ddf6d38-a677-4b3f-9547-a707a8be66bd/brooke-cagle-oTweoxMKdkA-unsplash.jpg User Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/a96071c0-aad6-4baf-ab33-2321b54df9e8/charles-etoroma-95UF6LXe-Lo-unsplash.jpg User Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kelseyloftin.com/new-page-31 daily 0.75 2024-11-20 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/604ffc58-09a3-40e6-85c6-95310d659e77/Zainab+Case+Studies+%282%29.jpg Iterations & Testing (Optional) https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/7cd18620-b384-4bad-a2f9-f92c59177c75/Zainab+Case+Studies+%282%29.jpg Iterations & Testing (Optional) https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/3da360b7-1bb7-4ebb-bf0a-366b57d548a1/Zainab+Case+Studies+%282%29.jpg Iterations & Testing (Optional) https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/604ffc58-09a3-40e6-85c6-95310d659e77/Zainab+Case+Studies+%282%29.jpg Iterations & Testing (Optional) https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/3da360b7-1bb7-4ebb-bf0a-366b57d548a1/Zainab+Case+Studies+%282%29.jpg Iterations & Testing (Optional) https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/7cd18620-b384-4bad-a2f9-f92c59177c75/Zainab+Case+Studies+%282%29.jpg Iterations & Testing (Optional) https://www.kelseyloftin.com/new-page-77 daily 0.75 2024-11-20 https://www.kelseyloftin.com/about-me-hatch daily 0.75 2025-04-25 https://www.kelseyloftin.com/old-portfolio-2019 daily 0.75 2025-06-12 https://www.kelseyloftin.com/about-me-new daily 1.0 2025-07-07 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/50f3319a-af31-4760-b9c0-03339411ac28/64166850143__D0803012-D2ED-4AC6-8BEB-12F35C98C46B.jpeg https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1746651328625-7I9XPIR0GTLJM8OD3MFQ/98C9A6C2-D439-4780-9B95-9492C1AADC37.jpg About https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1746650883354-ZPWRQJYWBHEMC03AZHCB/FullSizeRender.jpg About https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1747211809288-ZXYQYUYG8857KIWCAYTW/IMG_5962.jpg About https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1746650676958-43684FG5RWNI9KEGIUH8/IMG_1826.jpg About https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1746650278789-HC1MEKSIKL3VV66C6U5W/IMG_8264.jpg About https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/1746650319762-Q2JQH9DGD5CPZSMNYN64/IMG_1713.jpg About 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https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/27dca807-da34-43e7-a1ab-58f117dc7aca/01_CIRCLE_SHOT_6_0199_06a_QC.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e7b2e71d-7fb6-44c2-a351-68b8e4022961/14_MARKETPLACE_SHOT_3_1002_03_QC.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Portfolio? https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Portfolio? https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Portfolio? https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Portfolio? https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/94a889fd-097e-4dde-96b8-0a3094a3569f/10_MARKETPLACE_SHOT_5_0862_02_QC.jpeg Portfolio? https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6485f821-5378-45f4-b5a5-fbfc57ad005d/02_CIRCLE_SHOT_3_0307_04_QC.jpeg Portfolio? https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e7b2e71d-7fb6-44c2-a351-68b8e4022961/14_MARKETPLACE_SHOT_3_1002_03_QC.jpg Portfolio? https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/7981a6b2-6661-493c-b9dc-654a4b537c39/04_CIRCLE_SHOT_4_0422_03_QC.jpeg Portfolio? https://www.kelseyloftin.com/case-study-growing-high-ltv-user-segment daily 0.75 2025-05-01 https://images.squarespace-cdn.com/content/v1/5c887e7c348cd9069ea69deb/212c6d11-831f-4210-91d4-e0051a3d7eb3/screencapture-retailmenot-view-macys-com-2025-05-01-15_56_14.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6f757cef-57cc-45c0-a1c2-5b980e3dac47/Rectangle+8.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/de8da84e-bec5-41ce-a363-4f5cc8eabea3/image-asset+%285%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d920b15d-612d-4404-bad3-fcac46d4639d/image-asset+%281%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/a69322d3-8d94-4d09-87ca-09d1e137676b/20140228_Trade+151_0046.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d6069999-a012-4166-97ca-493710b6357b/Aro+Ha_0387.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/2b138b19-e39b-4aaa-bfe4-ee168dac9208/20140301_Trade+151_0124+1.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/62087746-bce6-492e-a743-a1009948e2cf/20140301_Trade-151_0124-copy.jpg https://www.kelseyloftin.com/portfolio-idea-2 daily 0.75 2024-12-14 https://www.kelseyloftin.com/portfolio-idea-2/project-three-8zgh7-fwwb8 monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Portfolio - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Portfolio - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Portfolio - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Portfolio - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Portfolio - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Portfolio - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Portfolio - Project Three 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