User Stories
I like to use this section to really showcase some storytelling. Did you end up with a cool user journey or empathy map? Tell the users story here! Or even better - tell many stories! Hopefully you talked to some users - if so, this is a great place for quotes like the ones below. This takes the hiring manager or reader out of the sort of “clinical” approach of a portfolio and into the fun stuff.
"I don't care how much it costs, I just to know when it will arrive so I have it in time for my best friend's wedding"
An online shopper who never misses a chance to user cash back + membership discounts to pay the lowest price possible.
"I need one item delivered ASAP, but the rest can be shipped through normally"
An online shopper who never misses a chance to user cash back + membership discounts to pay the lowest price possible.
"I need one item shipped to me, but I want to buy another to be picked up by my daughter in her while she's on vacation"
An online shopper who never misses a chance to user cash back + membership discounts to pay the lowest price possible.
"I'm three towns over visiting my favorite hair stylist and she suggested a new product that I can buy at the store"
An online shopper who never misses a chance to user cash back + membership discounts to pay the lowest price possible.