Methods, Tools, & Ownership

NOTE: If you are working on a team of PMs, designers, and others - you may tag-team the research. In the example below, the designers on my team helped me conduct some of the research. If you were the only one doing the research for this project, delete the first column, and only populate the methods research used and the tools you used to carry them out. Delete my examples when you’re done with this section.

IMPORTANT: Hiring managers want to understand why you chose a specific method - if you choose user interviews, a card sort, or even just a quick social media survey - make sure to explain why you chose it. If there were budget or time constraints, feel free to note that as well!

 

Design Team Owned:

  • (Method used - reason why)

  • Competitive audit + analysis - to understand the current landscape and identify best practices for online checkout as a baseline for our new designs

Design team tools:

  • (Tools used)

  • Miro, Figma, Baymard Institute

Research owned:

  • (Method used - reason why)

  • Kickoff documents and research plan document - to document the research and refer to it as a guide for our team and as a northern light for our overall goal

  • Generative 1:1 sessions with Sally customers - to answer those larger questions around how our customer viewed online checkout and the shipping options presented to them, as well as probing for the behaviors customers engaged in when choosing a delivery option

Research tools:

  • (Tools used)

  • Miro, UserTesting, Google docs for documentation